Wabash College Athletics

Location: Crawfordsville, INIndustry: Education, Higher EducationSolutions: Environmental Branding

Wabash College’s Little Giant Stadium uses environmental branding to connect a new athletics venue with the school’s history and community.

Continental’s Branding team developed elements ranging from the Gateway Plaza monument and stadium signage to wayfinding and a custom donor wall. Restored details, including the century-old “Did Wabash Win?” plaque, carry that story into the stadium and other athletic facilities.

Project Scope
ClientWabash College Athletics
SolutionsEnvironmental Branding
Square Footage25K+ sf
CompletedSeptember 2020
PhotographyBrian Gibson

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